FirstPromoter vs TUNE

Built for SaaS vs Enterprise focus

Trusted by thousands of SaaS businesses

Trusted by thousands of SaaS businesses

Trusted by thousands of SaaS businesses

Why SaaS companies
choose FirstPromoter

Discover the top three reasons why SaaS companies choose FirstPromoter over the competition.

Email Marketing icon
Email Marketing icon

Built-in email marketing

Built-in email marketing

Email marketing automation

Email marketing automation

Automate your affiliate email marketing. Send broadcast and trigger-based emails with ease. No need for a 3rd party tool.

Automate your affiliate email marketing. Send broadcast and trigger-based emails with ease. No need for a 3rd party tool.

Customization Icon
Customization Icon

Customization

Customization

Brandable affiiate dashboard

Brandable affiiate dashboard

Customize the affiliate dashboard to match your brand. Add your logo, choose your colors, and set up the layout.

Customize the affiliate dashboard to match your brand. Add your logo, choose your colors, and set up the layout.

Email marketing icon
Email marketing icon

Stripe coupon codes

Stripe coupon codes

Stripe coupon code tracking

Stripe coupon code tracking

Create Stripe coupons directly in FirstPromoter, assign multiple codes per affiliate, and let them generate their own.

Create Stripe coupons directly in FirstPromoter, assign multiple codes per affiliate, and let them generate their own.

Choose the tool with more essential features

FirstPromoter is a better choice than TUNE for SaaS companies that want a modern, ready-to-use affiliate platform with minimal setup and predictable costs. TUNE is a powerful enterprise solution, but many features require significant developer involvement, ongoing maintenance, and in some cases additional modules or costs.

$30M +

Revenue Tracked

Each Month

2000+

Customers

7000+

Programs Launched

Firstpromoter
TUNE
Best for
SaaS companies that want fast setup and scalable control
Enterprise companies with technical teams managing complex partner programs
Core differentiator
SaaS-focused platform with built-in features and quick time-to-launch
Highly customizable performance marketing platform with enterprise flexibility
Billing integrations
Stripe, Paddle, Chargebee, Braintree, Recurly (ready out of the box)
No native SaaS billing integrations (requires custom development and maintenance)
Link tracking capabilities
Advanced tracking with links, postbacks, and attribution control
Advanced tracking (highly configurable, requires setup)
Coupon capabilities
Coupon tracking + auto-create Stripe coupons
Coupon tracking supported (requires setup, no native Stripe automation)
Attribution options
Flexible attribution (links, coupons, direct tracking)
Advanced attribution models (configuration-heavy)
Commission flexibility
One-time, recurring, multi-tier, multi-level, custom rewards per plan/product
Very flexible commissions (requires configuration and ongoing management)
Payouts
PayPal & Wise bulk payouts, auto-managed payouts included, EU invoicing
Built-in payouts (TUNE Pay), but requires setup, workflows, and may include additional costs
Reporting
Advanced reporting with 18 data points and detailed breakdowns
Enterprise-grade reporting and audit logs (setup required for custom use cases)
Fraud controls
Advanced fraud detection, approval rules, refund tracking
Fraud prevention available (rule-based, requires configuration)
Affiliate dashboard branding
Fully customizable, custom domain, CSS/JS support
Limited customization compared to modern SaaS tools
Email automation
Built-in email automation + broadcast emails
Limited native email functionality (often handled externally)
Tax form collection
Built-in W-9 / W-8BEN collection
Not included out of the box (handled via integrations/workflows)
Team members & roles
Unlimited team members with custom roles included
Advanced roles and permissions (enterprise feature set)
Postbacks & API
Postbacks, API, and webhooks for flexible integrations
Robust API and postbacks (designed for developer use, requires implementation)
Starting price
$49 / $99 / $149+ per month (transparent pricing)
Starts at ~$1,500/month (annual) + additional costs depending on setup
Firstpromoter
TUNE
Best for
SaaS companies that want fast setup and scalable control
Enterprise companies with technical teams managing complex partner programs
Core differentiator
SaaS-focused platform with built-in features and quick time-to-launch
Highly customizable performance marketing platform with enterprise flexibility
Billing integrations
Stripe, Paddle, Chargebee, Braintree, Recurly (ready out of the box)
No native SaaS billing integrations (requires custom development and maintenance)
Link tracking capabilities
Advanced tracking with links, postbacks, and attribution control
Advanced tracking (highly configurable, requires setup)
Coupon capabilities
Coupon tracking + auto-create Stripe coupons
Coupon tracking supported (requires setup, no native Stripe automation)
Attribution options
Flexible attribution (links, coupons, direct tracking)
Advanced attribution models (configuration-heavy)
Commission flexibility
One-time, recurring, multi-tier, multi-level, custom rewards per plan/product
Very flexible commissions (requires configuration and ongoing management)
Payouts
PayPal & Wise bulk payouts, auto-managed payouts included, EU invoicing
Built-in payouts (TUNE Pay), but requires setup, workflows, and may include additional costs
Reporting
Advanced reporting with 18 data points and detailed breakdowns
Enterprise-grade reporting and audit logs (setup required for custom use cases)
Fraud controls
Advanced fraud detection, approval rules, refund tracking
Fraud prevention available (rule-based, requires configuration)
Affiliate dashboard branding
Fully customizable, custom domain, CSS/JS support
Limited customization compared to modern SaaS tools
Email automation
Built-in email automation + broadcast emails
Limited native email functionality (often handled externally)
Tax form collection
Built-in W-9 / W-8BEN collection
Not included out of the box (handled via integrations/workflows)
Team members & roles
Unlimited team members with custom roles included
Advanced roles and permissions (enterprise feature set)
Postbacks & API
Postbacks, API, and webhooks for flexible integrations
Robust API and postbacks (designed for developer use, requires implementation)
Starting price
$49 / $99 / $149+ per month (transparent pricing)
Starts at ~$1,500/month (annual) + additional costs depending on setup
Firstpromoter
TUNE
Best for
SaaS companies that want fast setup and scalable control
Enterprise companies with technical teams managing complex partner programs
Core differentiator
SaaS-focused platform with built-in features and quick time-to-launch
Highly customizable performance marketing platform with enterprise flexibility
Billing integrations
Stripe, Paddle, Chargebee, Braintree, Recurly (ready out of the box)
No native SaaS billing integrations (requires custom development and maintenance)
Link tracking capabilities
Advanced tracking with links, postbacks, and attribution control
Advanced tracking (highly configurable, requires setup)
Coupon capabilities
Coupon tracking + auto-create Stripe coupons
Coupon tracking supported (requires setup, no native Stripe automation)
Attribution options
Flexible attribution (links, coupons, direct tracking)
Advanced attribution models (configuration-heavy)
Commission flexibility
One-time, recurring, multi-tier, multi-level, custom rewards per plan/product
Very flexible commissions (requires configuration and ongoing management)
Payouts
PayPal & Wise bulk payouts, auto-managed payouts included, EU invoicing
Built-in payouts (TUNE Pay), but requires setup, workflows, and may include additional costs
Reporting
Advanced reporting with 18 data points and detailed breakdowns
Enterprise-grade reporting and audit logs (setup required for custom use cases)
Fraud controls
Advanced fraud detection, approval rules, refund tracking
Fraud prevention available (rule-based, requires configuration)
Affiliate dashboard branding
Fully customizable, custom domain, CSS/JS support
Limited customization compared to modern SaaS tools
Email automation
Built-in email automation + broadcast emails
Limited native email functionality (often handled externally)
Tax form collection
Built-in W-9 / W-8BEN collection
Not included out of the box (handled via integrations/workflows)
Team members & roles
Unlimited team members with custom roles included
Advanced roles and permissions (enterprise feature set)
Postbacks & API
Postbacks, API, and webhooks for flexible integrations
Robust API and postbacks (designed for developer use, requires implementation)
Starting price
$49 / $99 / $149+ per month (transparent pricing)
Starts at ~$1,500/month (annual) + additional costs depending on setup

Easy migration

Worried about migration? Leave it to us. We can help you migrate your promoters to FirstPromoter if you are using another platform.

Affiliates don't have to change the links

Reliable migration assistance

Simple and standard migration process

3 simple steps

1

Choose the right plan for you

CSV

2

Share the CSV file with the affiliate & referral details

3

Migration will be completed in 24-48 hours

“We've been using FirstPromoter for over 5 years. It has helped us bring in hundreds of thousands of dollars of additional revenue, while being managed by just a single person.”

— John O'Nolan

Founder & CEO at Ghost.org

Why customers choose us

Your business is in good hands

Our dedicated Customer Success team is there for you when you need it most.

“From the beginning, their customer support has already BLOWN one of their main competitors out of the water!! They've been so helpful the entire way."

— Kayla H.

Affiliate Manager at

“From the beginning, their customer support has already BLOWN one of their main competitors out of the water!! They've been so helpful the entire way."

— Kayla H.

Affiliate Manager at

“From the beginning, their customer support has already BLOWN one of their main competitors out of the water!! They've been so helpful the entire way."

— Kayla H.

Affiliate Manager at

“Every time we thought "it would be great if we could do X", there was a feature to do exactly that. The support is quick, and they go above and beyond to help you solve problems, not just answer questions.”

— Dan Harvey

Co Founder and Chief Revenue Officer at

“Every time we thought "it would be great if we could do X", there was a feature to do exactly that. The support is quick, and they go above and beyond to help you solve problems, not just answer questions.”

— Dan Harvey

Co Founder and Chief Revenue Officer at

“Every time we thought "it would be great if we could do X", there was a feature to do exactly that. The support is quick, and they go above and beyond to help you solve problems, not just answer questions.”

— Dan Harvey

Co Founder and Chief Revenue Officer at

“I love First Promoter! We just migrated from another tool and we should have done it earlier. Support is 10/10”.

— Chris Stanislawek

Marketing Manager at

“I love First Promoter! We just migrated from another tool and we should have done it earlier. Support is 10/10”.

— Chris Stanislawek

Marketing Manager at

“I love First Promoter! We just migrated from another tool and we should have done it earlier. Support is 10/10”.

— Chris Stanislawek

Marketing Manager at

Frequently Asked Questions

These are the questions we heard more often.

Is FirstPromoter only for SaaS businesses?

Can you make payouts directly from the Stripe account?

Can I use my own domain name?

What's the affiliate cookie life?

Will affiliate marketing work for my business?

How long are your contracts?

Are you GDPR compliant?

Don’t see the answer you need?

That’s ok. Just drop a message and we will get back to you ASAP.

Don’t see the answer you need?

That’s ok. Just drop a message and we will get back to you ASAP.

Get Started Today

Launch Affiliate, Influencer & Referral Programs in under 15 minutes. Start building a program that delivers results.

14-day free trial. No credit card required.

Get Started Today

Launch Affiliate, Influencer & Referral Programs in under 15 minutes. Start building a program that delivers results.

14-day free trial. No credit card required.

Get Started Today

Launch Affiliate, Influencer & Referral Programs in under 15 minutes. Start building a program that delivers results.

14-day free trial. No credit card required.